1
2
3
4
5
6
7
8
9
Xbox One loading animation.
Route One: Refraction
In this route the Xbox logo would only be seen through the refraction of various animating objects.
Role: Creative Direction, Art Direction and Design.
Route Two: UI
A loading animation based around the UI of the XBOX ONE.
Role: Creative Direction, Art Direction and Design.
Route Three: Xpressions
Role: Art Direction and Design.